Donor Retention

Forget Donor Retention, DARR to be Different!

For years, nonprofits have been grappling with the concept of donor retention and why it matters.  But in reality, it’s Donor Annual Revenue Retention (DARR) that is the King of KPI’s (Key Performance Indicators) Sad Donor Retention Rates  A friend of mine was not having a good day. “Our donor retention is down again,” she exhaled.  “I don’t see how…

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