Fundraising

Talking Shop with Andrew Mosawi, President of iATS Payments

I recently had a great conversation with Andrew Mosawi, President of iATS Payments. iATS Payments is the primary payment processor for SimplyFundraisingCRM, and they are experts in the nonprofit industry. Along with my 12+ year personal relationship with Andrew, it was an easy decision for us to partner with them. In this interview, we discuss how SimplyFundraisingCRM got started, how…

Read more

The Best Email Ever!

Launching a new company- let alone a comprehensive CRM/database for nonprofits- is hard work. There is so many moving pieces it’s easy to forget why you started the company in the first place. In my case, it was simple. After a 25 year run with DonorPerfect, a new majority owner emerged and made changes. And those changes did not include…

Read more

It’s Time to Grow!!!

It’s Time to Grow! After a successful launch of SimplyFundraisingCRM and hearing the awesome feedback of happy and successful customers, it’s time to really ramp up our marketing and sales effort to get the word out!! Small or smart nonprofits can count on SimplyFundraisingCRM to save time, increase communications, and raise more money with their donors. All in a software…

Read more

SimplyFundraisingCRM- Start in 20 Seconds!

It’s been a long 18 months since I was let go from my dream job at DonorPerfect (I started in 1995 and was let go in 2020), and I’ve been really busy!  I surrounded myself with fundraising software experts in the industry, hired the best staff, and launched what I think is the most game changing fundraising technology for nonprofits…

Read more

Scarcity vs. an Abundance Mindset

I’m 49 years old.  Old enough to remember the oil embargo in the 70’s and remember the recession in the early 80’s, but young enough to be inoculated from these troubles by my parents. And I also remember asking for new toys, a new computer, and my parents saying, “No”. Why? Because my parents instilled in me the value that…

Read more

Giving up 7.6% – And None of This is Surprising During a Crisis

Americans are generous, and generosity is fortunately in abundance in America. Let me explain. Giving is a unique American tradition.  From the very beginning of our foundation as a country, Americans have responded to charitable needs and funded philanthropic missions to improve society. And it’s no different today.  As Chair of the Fundraising Effectiveness Project, a program of the Association…

Read more

Forget Donor Retention, DARR to be Different!

For years, nonprofits have been grappling with the concept of donor retention and why it matters.  But in reality, it’s Donor Annual Revenue Retention (DARR) that is the King of KPI’s (Key Performance Indicators) Sad Donor Retention Rates  A friend of mine was not having a good day. “Our donor retention is down again,” she exhaled.  “I don’t see how…

Read more