I’m highlighting some of the expert articles/links regarding COVID-19’s impact on fundraising that I’ve run across and why they are important:
Brenda Asare, President & CEO of the Alford Group, a nonprofit consultancy based in Seattle, writes that during these times, it’s simply important to
- Stay in touch with your donors,
- Call your top donors and stakeholders,
- Ask board members and volunteers for help,
- Consider technology to be your new best friend, and
- Reach out to your peer colleagues and organizations.
Laura McDonald, President of The Benefactor Group, does an excellent job of creating a handy fact sheet for the implications of the CARES act on Fundraisers, and makes it easy to understand all of the implications.
Jeffrey Bryne, Co-Founder and CEO of Byrne Pelofsky, shares 6 “Do’s and Don’ts of Virtual Meetings. It’s not easy to transition from in-person meetings to virtual ones in a snap, and this guide shows you why!
Caitlin Bristow, from Campbell & Company, does an excellent job about the virtues of participating in the new GivingTuesdayNow campaign, as well as reasons NOT to participate, and how it really depends on an organization’s relation to COVID-19 in the first place. A really, really good read.
Natalie Skinner, Corporate Vice President from CCS, shares the “Fundraiser’s Guide to Self-Management”, because- let’s face it- as fundraisers we are feeling challenged by this environment and while we always put our best foot forward when working in difficult situations, the COVID-19 environment is testing our breaking point. I particularly like the idea of setting 90 minutes to make phone calls. Every. Single. Day.
Michelle Cramer, President & CEO of Cramer & Associates created a very helpful reference guide and advocates “Boosting Donor Engagement During Times of Uncertainty.” I really like this advice because one of the things I learned a long time ago during crises is that after it’s over, people NEVER say, “You know what? I thought XYZ organization *over-communicated*!!!”. The opposite is almost always true- people complain that there is never enough communication, so keep communicating with your donors and stakeholders!
DonorSearch’s “Unbound Virtual Conference” will be addressing many issues of COVID-19. Attendance is free and I will actually be participating as a panelist for the afternoon session on tax-deduction ramifications due to the CARES act on Friday, 4/24/2020.
Keith Curtis, Founder & President of the Curtis Group was recently published in Inside Business and makes the case for not panicking and simply communicate. Not only that, but that nonprofits should engage donors and still ask because it is up to the donor to tell you they can help… not you!
Rick Dunham, Founder & CEO of Dunham & Company writes a fantastic op-ed answering the question, “Will the Coronavirus Impact Giving?” Spoiler alert, Rick is very data oriented, shows that giving is recession resistant, and that we are experiencing a mitigation impact event, not a causative impact event. And that’s a huge difference.
John T. Keith from Johnson, Grossnickle + Associates, not only breaks down the potential impact on giving due to the CARES Act, but also the practical implications, which I found refreshing.
For history buffs (and I absolutely count myself among them!), L. Timothy Portwood from Marts & Lundy shares previous bold philanthropic moves in the face of disruption… in this case during the Civil War, and includes the Land Grant College Act, which created many public universities we know today.
And finally, Richard Tollefson, President of Phoenix Philanthropy Group, writes not only how we can help our children, but also how consistent communications, positive feedback, and sensitive listening are key to maintain those important relationships with your board members and stakeholders.
As you can seem there’s a treasure trove of nonprofit resources and expert advice on COVID-19 plus an equal amount of experience that should help all of us stay calm and weather the storm.
Together, we’ll get through this