Monthly Archives: December 2020

Giving up 7.6% – And None of This is Surprising During a Crisis

Americans are generous, and generosity is fortunately in abundance in America. Let me explain. Giving is a unique American tradition.  From the very beginning of our foundation as a country, Americans have responded to charitable needs and funded philanthropic missions to improve society. And it’s no different today.  As Chair of the Fundraising Effectiveness Project, a program of the Association…

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