Fundraising Databases

Forget Donor Retention, DARR to be Different!

For years, nonprofits have been grappling with the concept of donor retention and why it matters.  But in reality, it’s Donor Annual Revenue Retention (DARR) that is the King of KPI’s (Key Performance Indicators) Sad Donor Retention Rates  A friend of mine was not having a good day. “Our donor retention is down again,” she exhaled.  “I don’t see how…

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The Rime of the Ancient Data-Driven Fundraiser

“Data, Data, everywhere, nor any Data to believe…”    – Samuel Taylor Fundraiser** Now that we have plenty of time on our hands, it’s really time to take on the dirty work.  You know what I’m talking about- Database Cleanup.  Like the growth of dust and spider webs in your attic, fundraising databases similarly turn dusty, stale and old over time-…

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